Mystery Shopper

• Unable to leave your business, even for a minute?
• Are you looking for ways to motivate your employees?
• Would you like to be able to see things from the customer’s point of view?
• Look no further; the solution’s right here!

Introducing the Mystery Shopper program

• Quality of service could make all the difference, especially where competition is concerned.
• It costs ten times more to attract a new customer than to keep an old one.
• A disappointed customer will spread the word to another five people.
• Why do customers leave?
• 69% due to bad service
• 13% due to inferior quality
• 9% due to competition
• 5% for other reasons
• 3% moved out of the area
• 1% death

The Mystery Shopper is an audit mechanism where a report is written by people who use the services and buy the food & beverages of your establishment. It is a highly valid procedure and projects a clear picture of the way the business operates in the area of customer service.

• Provides the opportunity to evaluate the quality of service.
• It makes employees aware of what is important for the consumer.
• Provides feedback from the front line about the way the business operates.
• Provides information about the condition of the buildings, machines, customer-premises equipment.
• Provides a framework for incentive and management of human resources.
• Supports promotional programs.
• Allows for comparative analysis.
• Enhances market research.
• Identifies training needs and business opportunities.