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    Local Store Marketing

    Local Store Marketing

    What’s this?

    Local store marketing is a simple and inexpensive program, a high return strategies and methods of promoting your business in your targeted market!

    How can LocalStoreMarketing help you?

    1. It can increase awareness of your business.
    2. Sales targeting the current customer base are increased.
    3. Little or no investment is required to achieve your goals.
    4. You appeal to consumers who haven’t frequented your business until now.
    5. Your business is promoted as an active member of the local community.
    6. Long-term relationships are built with the people who put their trust in you.
    7. Your employees actively participate in the success of the business.

    Why choose LocalStoreMarketing?

    • More than 75% of consumers will frequent a business when it always has something new to offer.
    • More than 60% of consumers put their trust in a business when they sign up for its newsletter.
    • More than 60% of consumers have actively taken part in a foodservice industry promotion program in the last 6 months.
    • More than 70% of households will have food delivered or eat out on a household member’s birthday.

    What the LocalStoreMarketing are not

    • Advertising in the press, on the radio or on TV.
    • A costly investment of time and money.
    • A promotion program with doubtful and unknown returns

    Let’s take a closer look

    What does a promotional program aim to do?

    • Examples of general goals

    Encourages the consumer to

    • buy certain products,
    • buy additional products,
    • buy combinations of products,
    • visit the business at various times of the day.
    • Examples of particular goals (Set your own goals!)
    • Increase the number of midday customers
    • Publicize the snack or dessert menu.
    • Upgrade the image of the business from that of a typical café-snack bar establishment.
    • Promote the food, beverages and drinks with high profit potential and poor sales.

    I pledge

    I pledge

    • to do my utmost to find the program that best suits your needs and your goals!
    • to ensure you have the lowest possible outlay to promote your business!

    How it’s done

    How it’s done

    Follow the steps below

    Planning Procedure

    • Stage 1: Collection and Analysis of Information
    • Stage 2: Acknowledgment of Problems and Opportunities
    • Stage 3: Clarify Objective Goals
    • Stage 4: Choose a Strategy
    • Stage 5: Tactical Action Plan and Costs
    • Stage 6: Put the Plan into Action
    • Stage 7: Assess the Outcome

    How many programs can I carry out at the same time?

    As many as you like, if

    • your employees are capable of understanding them well
    • your team can communicate them to your customers
    • you can support the expected rise in sales and protect yourself from disappointment caused by poor service
    • the message you want to get across is clear and you can avoid confusing your customers

    Required time

    How long will it take?

    The ideal time for a promotion is one (1) month. In that time, we can

    1. help your staff learn the particularities of the program
    2. give the staff time to be in a position to introduce the program to your customers
    3. help your customers take advantage of the benefits of the program
    4. determine and evaluate the course of the program
    5. make any necessary adjustments

    Benefited from

    Who stands to benefit?

    It makes no difference whether yours is a small, family, local business or a bigger, centrally based organization!

    It makes no difference whether you are just starting out or you run an independent business which belongs to a large chain!

    ALL businesses have a desire to showcase what makes them unique!

    Don’t forget: Being well prepared and OUTWARD-LOOKING is the solution!

    Requirements

    What else is necessary?

    I’ll need to be working with a creative agency or a graphic designer who will optimize the whole program and prepare the promotional material to be used. I can work with your partners on that particular topic.

    If there is no one I can work with, it would be a pleasure to introduce you to Paschalis Katses. Let me introduce you to Paschalis.

    Next steps

    What to do next

    • Contact me
    • We arrange a meeting
    • I’ll make a note of your requirements
    • I’ll suggest a solution and tell you how much it will cost.
    • We come to an agreement and I start planning the expansion of your business!

    Drop me a line!    Send to Messenger

    Feel like you’re stuck in a rut?
    Help your business to grow!

    Here’s 10 tried and tested tactics that can you EASILY apply… starting from TODAY!



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